A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.
Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.
The main idea conveyed in the second paragraph of the passage is
the role of the heads of departments of a newspaper
the future of newspapers
how to sell newspapers
how to sell newspapers
A.
the role of the heads of departments of a newspaper
A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.
Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.
Which of the following statements is false?
Selling news is not important
Editorial coverage matters for sales
Advertisements are needed for a paper to survive
Advertisements are needed for a paper to survive
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Marie Curie was one of the most accomplished scientists in history. Together with her husband, Pierre, she discovered radium, an element widely used for treating cancer, and studied uranium and other radioactive substances. Pierre and Marie's amicable collaboration later helped to unlock the secrets of the atom.
Marie was born in 1867 in Warsaw, Poland, where her father was a professor of physics. At an early age, she displayed a brilliant mind and a casual personality. Her great exuberance for learning prompted her to continue with her studies after high school. She became disgruntled, however, when she learned that the university in Warsaw was closed to women. Determined to receive a higher education, she defiantly left Poland in 1891 entered the Sorbonne, a French university, where she earned her master's degree and doctorate in physics.
Marie _______ left Poland and travelled to France to enter the Sorbonne.
boldly
showed intelligence
behaved
behaved
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Marie Curie was one of the most accomplished scientists in history. Together with her husband, Pierre, she discovered radium, an element widely used for treating cancer, and studied uranium and other radioactive substances. Pierre and Marie's amicable collaboration later helped to unlock the secrets of the atom.
Marie was born in 1867 in Warsaw, Poland, where her father was a professor of physics. At an early age, she displayed a brilliant mind and a casual personality. Her great exuberance for learning prompted her to continue with her studies after high school. She became disgruntled, however, when she learned that the university in Warsaw was closed to women. Determined to receive a higher education, she defiantly left Poland in 1891 entered the Sorbonne, a French university, where she earned her master's degree and doctorate in physics.
When she learned that she could not attend the university in Warsaw, Marie felt ______.
hopeless
annoyed
happy
happy
A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.
Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.
The main idea conveyed in the first paragraph of the passage is
the growth of press
news and editorial coverage
the economics of newspaper publishing
the economics of newspaper publishing
A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.
Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.
The growth of a newspaper depends on
the editorial and news coverage
large scale subscribers
advertisers
advertisers
sad
angry
bitter
bitter
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Marie Curie was one of the most accomplished scientists in history. Together with her husband, Pierre, she discovered radium, an element widely used for treating cancer, and studied uranium and other radioactive substances. Pierre and Marie's amicable collaboration later helped to unlock the secrets of the atom.
Marie was born in 1867 in Warsaw, Poland, where her father was a professor of physics. At an early age, she displayed a brilliant mind and a casual personality. Her great exuberance for learning prompted her to continue with her studies after high school. She became disgruntled, however, when she learned that the university in Warsaw was closed to women. Determined to receive a higher education, she defiantly left Poland in 1891 entered the Sorbonne, a French university, where she earned her master's degree and doctorate in physics.
Marie Curie's doctorate was in which academic discipline?
Medicine
Cancer studies
Radiation Chemistry
Radiation Chemistry
providing free clothes
providing free food
providing free drugs
providing free drugs
A passage is given with five questions following it. Read the passage carefully and choose the best answer to each out of the four alternatives and mark corresponding to it.
Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news. It has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the Press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the various departments-editorial, circulation, advertising and production is very essential for effective and better management. The heads of various departments must be part of the management of a newspaper. They must be aware of the goals sets, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.
The word 'goal' in the passage means
Conclusion
Aim
Result
Result