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Basis of Differences |
Departmental Store |
Multiple shops |
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1. |
Nature |
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There is one store with many departments. |
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There are several shops under this system and the shops are scattered over several places. |
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2. |
Variety of Goods |
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Deals in a large variety of goods. |
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Deals in one commodity. |
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3. |
Purpose |
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It provides all types of goods to satisfy all requirements of customers. |
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They meet only the limited requirements of customers. |
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4. |
Customers |
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High class rich people. |
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Belong to higher and middle income groups. |
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5. |
Advertisement |
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It is carried only locally. |
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The chain stores are organized on a wide scale or on a nation wide basis. |
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6. |
Window display |
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Done in an artistic decorative style which is unique. |
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Done in an identical manner. |
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7. |
Risk |
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Risk is more and concentrated on the store. |
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Risk is divided over all the shops. |
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8. |
Credit facility. |
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May be allowed to reputed customers. |
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All sales are on cash basis. |
