Packaging | Marketing | Notes | Summary - Zigya

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Marketing

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Packaging

Packaging: It refers to the act of designing and producing the container, box or a wrapper of a product.

Functions Of Packaging

Packaging performs a number of functions in the marketing of goods. Some of the important functions are as follows:

  1. Product Identification.
  2. Product Protection.
  3. Facilitating Use of the Product.
  4. Product Promotion.

 

Importance Of Packaging

Packaging is often regarded as the most important form of advertising because of the following advantages:

  1. Rising Standards of Health and Sanitation.
  2. Self Service Outlets.
  3. Innovational Opportunity.
  4. Product Differentiation.

Levels Of Packaging

There can be three different levels of packaging:

  1. Primary Packaging: It refers to the product’s immediate container. Like- toothpaste tube.
  2. Secondary Packaging: It refers to the additional package, which provides additional layer protection to the product. Like- Cardboard box for toothpaste.
  3. Transportation Packaging: It refers to further packing, which is necessary to protect the product in the process of transportation and storage.

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