Marketing

Quickly browse through questions and notes on related topics. You can also download and read this topic offline.

• Questions
• Summary

Marketing mix includes all those activities, rules, procedures etc. which requires attaining success in the market.

The variables or elements of marketing mix have been classified into four categories:

1. Product Mix: Product mix includes all those decisions, Activities, procedures which are related to the product such as features, quality, packaging etc.
2. Price Mix: It includes all those factors which are considered while determining of the price of the product.
3. Place Mix: It includes those activities which are related to the movement of goods from the manufactures to the consumers and thus creates place utility.
4. Promotion Mix: Promotional techniques are used to create product awareness amongst the potential target customers and persuade them to purchase the product.