Marketing

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Personal Selling: It involves face-to-face interaction between the seller and the prospective buyer.

The main features of Personal Selling are as follows:

1. Personal Form: In personal selling, a direct face-to-face dialogue takes place that involves an interactive relationship between the seller and the buyer.
2. Development of Relationship: Personal selling allows a salesperson to develop personal relationships with the prospective customers, which may become important in making a sale.

Merits of Personal Selling are as follows:

1. Flexibility: There is a lot of flexibility in personal selling. The sales presentation can be adjusted to fit the specific needs of the individual customers.
2. Direct Feedback: As there is direct face-to-face communication in personal selling, it is possible to take a direct feedback from the customer. 
3. Minimum Wastage: The wastage of efforts in personal selling can be minimised as a company can decide the target customers before making any contact with them.

1. Personal selling plays a very important role in the marketing of goods and services.
2. Personal Selling plays an important role for the business persons, customers as well as for the society.