Short Answer TypeDistinguish between 'Selling Concept' and 'Marketing Concept' of Marketing Management Philosophies on the basis of 'main focus'.
Under three-tier machinery where can a legal heir or representative of a deceased consumer file a complaint when the compensation claimed is 25 Lakhs?
Pragya bought an iron of a reputed brand for 1,500 but it caused an electric shock while it was being used. Pragya wants to exercise her 'Right'. Identify the 'Right' under which she can be protected.
Ajay was appointed a marketing head of 'Alfa Enterprise' manufacturers of toothpaste and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission he started donating 200 toothbrushes and toothpastes every month to the school.
(i) Identify the channel of distribution 'Ajay' would adopt for distribution of toothpaste and toothbrushes and justify it by giving one reason.
(ii) State any two values which Ajay wants to communicate to the society.
(i) The various distribution channels available to Ajay are:
Direct Method/ Zero level, One Level channel, Two level channel, Three level channel, Multiple level channel etc.
For distributing the product to the retail customers, he can make use of indirect channels of distribution like two, three or multiple level channels, as the product is a consumer product and not perishable.
(ii) Values, Ajay want to communicate to the society are:
a) Social Responsibility of a business enterprise
b) Charity
c) Concern for the underprivileged.
d) Hygiene
e) Sensitivity towards health etc.
'Though branding adds to the cost, it provides several advantages to the consumers'. In the light of the statement, state any three advantages of branding to customers.
What is meant by 'Long-term Investment Decision? State any three factors which affect the long-term investment decision.
Explain any four points of importance of consumer protection from the point of view of business.
Long Answer TypeDifferentiate between ‘capital-market’ and ‘money-market’ on the following basis:
(i) Participants;
(ii) Instruments;
(iii) Investment outlay;
(iv) Duration and
(v) Liquidity.
Explain ‘Price’ as an element of marketing– mix. Also, explain any four factors that affect the fixation of price of a product.
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