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CBSE Class 12 Business Studies Solved Question Paper 2013

Short Answer Type

21.

Why is marketing called a social process?

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22.

Distinguish between 'Selling Concept' and 'Marketing Concept' of Marketing Management Philosophies on the basis of 'main focus'.

535 Views

23.

Under three-tier machinery where can a legal heir or representative of a deceased consumer file a complaint when the compensation claimed is 25 Lakhs?

563 Views

24.

Pragya bought an iron of a reputed brand for 1,500 but it caused an electric shock while it was being used. Pragya wants to exercise her 'Right'. Identify the 'Right' under which she can be protected.

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25.

Ajay was appointed a marketing head of 'Alfa Enterprise' manufacturers of toothpaste and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission he started donating 200 toothbrushes and toothpastes every month to the school.

(i) Identify the channel of distribution 'Ajay' would adopt for distribution of toothpaste and toothbrushes and justify it by giving one reason.
(ii) State any two values which Ajay wants to communicate to the society.

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26.

'Though branding adds to the cost, it provides several advantages to the consumers'. In the light of the statement, state any three advantages of branding to customers.

329 Views

27.

What is meant by 'Long-term Investment Decision? State any three factors which affect the long-term investment decision.

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28.

Explain any four points of importance of consumer protection from the point of view of business.

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Long Answer Type

29.
Differentiate between ‘capital-market’ and ‘money-market’ on the following basis:
(i) Participants;
(ii) Instruments;
(iii) Investment outlay;
(iv) Duration and
(v) Liquidity.

Distinction between Capital Market and Money Market:
The major points of distinction between the two markets are as follows:

Basis	Capital Market	Money Market
Participants	The participants in the capital market are financial institutions, banks, corporate entities, foreign investors and ordinary retail investors from public.	Participation in the money market are institutional participants such as the RBI, banks, financial institutions etc.
Instruments	The main instruments traded in the capital market are – equity shares, debentures, bonds, preference shares etc.	The main instruments traded in the money market are short term debt instruments such as T-bills, trade bills reports, commercial paper and certificates of deposit.
Investment outlay	Investment in the capital market does not necessarily require a huge financial outlay. The value of units of securities is generally low.	In the money market, transactions entail huge sums of money as the instruments are quite expensive.
Duration	The capital market deals in medium and long term securities such as equity shares and debentures.	Money market instruments have a maximum tenure of one year, and may even be issued for a single day.
Liquidity	Capital market securities are considered liquid investments but less compared to money market.	Money market instruments on the other hand, enjoy a higher degree of liquidity.