27.

Describe factors influencing periodical behavior.

Pro-social behaviour is very similar to ‘altruism’, which means doing something for or thinking about the welfare of others without any self-interest.

Factors Influencing Pro-social Behaviour
Pro-social behaviour is based on an inborn, natural tendency in human beings to help other members of their own species. This inborn tendency facilitates survival of the species.

Pro-social behaviour is influenced by learning. Individuals who are brought up in a family environment that sets examples of helping others, emphasises helping as a value, and praises helpfulness, and showing more pro-social behaviour than individuals who are brought up in a family environment
devoid of these features.

Cultural factors influence pro-social behaviour. Some cultures actively encourage people to help the needy and distressed. In cultures that encourage independence, individuals will show less pro-social behaviour, because people are expected to take care of themselves, and not depend on help from others. Individuals in cultures suffering from a shortage of resources may not show a high level of pro-social behaviour.