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Classify communication services into two categories. Explain main features of each. 


The communication service can be classified into two categories:-

(a.) Mass communication

  • The sender and the receiver may be a person, group or the whole population.
  • It provides entertainment as well as creates awareness among the masses.
  • The means of mass communication are : television, internet, radio ,newspaper etc.

(b.) Personal communication

  • The sender and the receiver is a person.
  • It is a necessary communication between individuals as man is a social animal.
  • Means of personal communication are : mobile, social network site's, letters etc.

 

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