Explain any five points of importance of directing function of m

How directing helps in efficient and effective functioning of the organisation? Explain by giving any three points.


Directing is the process of instructing, guiding, counselling, motivating and leading people in the organisation to achieve its objectives. Directing helps an organisation to function efficiently and effectively by:
(i) Initiating the action of manpower in the organisation in such a way that it leads to the attainment of desired objectives.
(ii) Integrating employees efforts in the organisation in such a way that every individual effort contributes to the organisational performance.
(iii) Guiding employees to fully realise their potential and capabilities by motivating and providing effective leadership.

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Rahim was working in an enterprise on daily wages basis. It was difficult for him to fulfill the basic needs of his family. His daughter fell ill. He had no money for his daughter’s treatment. To meet the expenses of her treatment, he participated in a cycle race and won the prize money. The cycle company offered him a permanent pensionable job which he happily accepted.
(i) By quoting the lines from the above para identify the needs of Rahim that are satisfied by the offer of cycle company.
(ii) Also, explain two other needs of Rahim followed by above that are still to be satisfied.


(i) In the sentence it is quoted that Rahim’s daily wages was not sufficient to fulfil his family’s basic needs and the medical need for her daughter. Thus by getting a permanent pensionable job, both his basic psychological needs like food, shelter etc. and safety and security needs like job security, stability of income, Pension plans etc., will get satisfied.

(ii) The next two needs of Rahim still to be satisfied are Esteem Needs such as self-respect, status, recognition and attention and Self Actualisation Needs. About Affiliation/Belonging Needs, we cannot say anything clearly as the quote is not clearly describing anything about his level of satisfaction in these needs.

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Explain any five points of importance of directing function of management. 


The importance of directing function is as follows:
(i) Directing helps to initiate action by people in the organisation towards attainment of desired objectives.
(ii) Directing helps to integrate employees individual effort and thus to achieve organisational performance. Thus, it ensures that the individuals work for organisational goals.
(iii) Directing provides motivation and leadership and thus guides employees to fully realise their potential and capabilities.
(iv) Directing helps to bring needed changes in the organisation smoothly. Through effective motivation, communication and leadership, this function helps to reduce resistance and develop required cooperation in introducing changes in the organisation.
(v) Effective directing helps to bring stability and balance in the organisation since it fosters cooperation and commitment among the people. 

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Why is motivation called a complex process?


Motivation is called a complex process because individuals are heterogeneous in their expectations, perception and reactions.

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What is meant by ‘Encoding’ as an element of communication?


It is the process of converting the message into communication symbols such as words, pictures, gestures etc.

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