Distinguish between the product concept and production concept of marketing.
Or
Distinguish between the concepts ‘product’ and ‘production’ in Marketing keeping following as the base: (i) Focus (ii) Means (iii) Ends.
Distinction between Product and Production
|
Basis of Difference |
Product |
Production |
|
(i) Focus |
Focus is on good quality products. |
Focus is on production. |
|
(ii) Means |
Product improvements. |
Easy availability of products. |
|
(iii) Ends |
Profit through providing better quality products. |
Profit through large scale production. |
Explain the advantages of branding to marketers of goods and services.
Or
What are the advantages of brand name to the producers?
(i) Brand name helps in advertising in easier way.
(ii) Brand name establishes the permanent identity of the product.
(iii) Brand name promotes repurchasing.
Enlist the advantages of packaging of a consumer products.
(i) Rising Standards of Health and Sanitation
(ii) Self Service Outlets
(iii) Innovational Opportunity
(iv) Product Differentiation
List the characteristics of a good brand name.
(i) Simple and Short, (ii) Easily Pronounceable, (iii) Suggestive, (iv) Distinctive.
‘Product is a bundle of utilities.’ Do you agree? Comment.
Yes, I do agree with this statement. Product provides three types of satisfaction given as under:
(i) Functional Satisfaction: To wear the shirt and cover the body with it is an example of functional satisfaction.
(ii) Psychological Satisfaction: To feel more confident and active after wearing the shirt provides psychological satisfaction.
(iii) Social Satisfaction: Getting recognition after wearing shirt from the group of known people is social satisfaction.
Switch
