In which of the following modes of entry, does the domestic manufacturer give the right to use intellectual property such as patent and trademark to a manufacturer in a foreign country for a fee :
Licensing
Contract manufacturing
Joint venture
None of these.
A.
Licensing
98 Views
Advertisement
Which of the following is not an advantage of exporting :
Easier way to enter into international markets.
Comparatively lower risks.
Limited presence in foreign markets.
Less investment requirements.
C.
Limited presence in foreign markets.
89 Views
When two or more firms come together to create a new business entity that is legally separate and distinct from its parents, it is known as :
Contract manufacturing
Franchising
Joint ventures
Licensing.
C.
Joint ventures
102 Views
Which one of the following modes of entry requires higher level of risks :